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Why Do You Need Video Content?

Updated: May 30, 2023

Be seen, better.

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When you create video content for your company, brand or organization, you get to decide how and what you want to showcase and highlight the way you want it to be seen. Video content gives you the opportunity to shape the way your potential new client views your business or organization. Through the power of video content you get to highlight and underscore what matters most to you and we want to help you bring that vision to life.

Video content is the number one way to build brand, gain trust and ultimately drive sales. Have you considered how to use video content in your marketing strategy?

Here is what the experts are saying...

  • 60% of viewers will engage in a video post before a text post, because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

  • Adding a video to marketing emails can boost click-through rates by 200-300%.

  • Embedding videos in landing pages can increase conversion rates by 80%.

  • 90% of customers report that product videos help them make purchasing decisions.

  • According to YouTube, mobile video consumption grows by 100% every year.

  • 64% of customers are more likely to buy a product online after watching a video about it.

  • 87% of online marketers are currently using video content in their digital marketing strategies.

  • A third of all the time people spend online is dedicated to watching videos.

  • Video ads now account for more than 35% of all ad spending online.

  • 59% of company decision makers would rather watch a video than read an article or blog post.

  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

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